Saturday, May 12, 2012

Which Source Do You Trust Most?

Consumer Search Insights.

People tend to trust friends & family and the mainstream media far more than they trust websites & search engines.

Relative to one another, men tend to trust newspapers, search engines & weblogs more; whereas women tend to trust friends & family and social media websites more.

The youngest age group tends to trust social media a bit more & newspapers a bit less than other age groups do. Outside of that, it is somewhat hard to see other age-based patterns.

Vote 18-24 year-olds (278)  25-34 year-olds (307)  35-44 year-olds (158)  45-54 year-olds (191)  55-64 year-olds (166)  65+ year-olds (104) 

Here is data by geographic region.

Vote The US Midwest (252)  The US Northeast (311)  The US South (372)  The US West (269) 

Rural people tend to trust friends & family more, while urban people tend to trust newspapers more.

Vote Urban areas (602)  Rural areas (91)  Suburban areas (480) 

The richer you are, the less you generally trust friends & family. The rich also trust newspapers & blogs more (though the blog data point had a small sample size).

Vote People earning $0-24K (138)  People earning $25-49K (655)  People earning $50-74K (307)  People earning $75-99K (81)  People earning $100-149K (25) 

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