Search Again or Click On the Second Page of Search Results?

People are more likely to search again with a new keyword than they are to click onto the second page of search results.

search again with a different wordgo to the second page of the results

The split is fairly consistent among men and women.

search again with a different wordgo to the second page of the results

There isn't an obvious pattern among age either.

Vote 18-24 year-olds (284)  25-34 year-olds (309)  35-44 year-olds (144)  45-54 year-olds (195)  55-64 year-olds (150)  65+ year-olds (107)  search again with a different wordgo to the second page of the results

People in the west & midwest are more likely to change keywords, whereas people in the north east & south are roughly equally likely to change keywords or go to page 2 of the search results.

Vote The US Midwest (244)  The US Northeast (320)  The US South (363)  The US West (262)  search again with a different wordgo to the second page of the results

Suburban people are more likely to change keywords than to click on to page 2.

Vote Urban areas (590)  Rural areas (109)  Suburban areas (468)  search again with a different wordgo to the second page of the results

There isn't much of an income correlation either.

Vote People earning $0-24K (123)  People earning $25-49K (638)  People earning $50-74K (319)  People earning $75-99K (88)  People earning $100-149K (22)  search again with a different wordgo to the second page of the results

It would also be interesting to run this question again & include the option of trying another search engine as an answer.

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