SearchCap: The Day In Search, May 10, 2012

May 10, 2012 at 4:59pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Snapshot, Sidebar Oh My: Live Blogging the Bing Search Summit

Danny and I are here at the Bing Search Summit in San Francisco. For a comprehensive overview of the new Bing features, see Danny’s article on the “new Bing.” Microsoft’s Qi Lu has just taken the stage and is talking about the launch of the new Bing. He’s discussing the need to “reorganize the web [...]

Head-To-Head: Bing’s Social Search Vs. Google’s Search Plus Your World

Earlier this year, Google made its results more social with Search Plus Your World. Now Bing has reshaped how it handles social information as part of its “The New Bing” launch. Which does better, Google’s blended search+search model or Bing’s more segregated approach. Let’s look at some examples. Hey Google, How’s New Girl? I thought I’d start [...]

The New Bing: Relaunch Features With Social Sidebar

Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do it better, especially by largely off-loading social elements into a new sidebar area. The new [...]

What Is Search Engine Ranking Authority?

Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That is because classic SEO [...]

Confirmed: Bing 411 Closing June 1st

Microsoft is closing down their toll-free voice search program named Bing 411. I have confirmed the Bing 411 service is closing by calling the service and hearing immediately the message: Bing 411: On June 1st, we are discontinuing the Bing 411 service. There were reports of this via LiveSide where they said they “received a [...]

4 PPC Tactics To Ensure You Meet & Exceed Your Plan

In this column, we routinely write about some fairly advanced topics: Next-level optimization, automated bidding algorithms, hyper-targeted search campaigns, paid vs. organic search, etc. Lost in all this is the underlying discussion around the need to hit your financial goals. The majority of large enterprises engage in annual planning, which means that as SEM managers, [...]

Don’t Just Pin Images, Optimize For Pinterest Search With Purpose

If you’re a retailer and want to boost traffic and conversions, an image SEO strategy using Pinterest can provide great results fairly quickly. Pinterest activity will not only increase your referral traffic, it can help you connect with your customers and prospects in a mutually beneficial way. In case you haven’t noticed, it’s the age [...]

Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO

It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

How to hire an SEO company, 2012 edition, portent.com11 Technical SEO Tools you Should be Using, State of SearchDoes Quality Score Transparency Just Show More AdWords Data Problems?, Certified KnowledgeGoogle’s Maile Ohye Talks About "SEO Mistakes", But Are They SEO?, State of SearchHeads Up: Microsoft adCenter Terms and Conditions 2012 Update, adCenter BlogHow Long Does It Take To Recover?, SEO TheoryHow to make your search listings sizzle, SEO CopywritingKnown issue: Dashboard not shown for large accounts, GoogleSEO & Search: 9 Tips for Managing an Ambiguous Brand, Search Engine WatchSEO & UX – Working together to make your site better, portent.comSEO isn’t a Technical Problem, it’s a People Problem, distilledUnraveling Google’s New Three-Pronged Quality Score Reporting, Traffick

Social Media

Video, Music & Image Search

Web Analytics

Related Topics: SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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