Saturday, May 12, 2012

How Many Search Engines?

Consumer Search Insights.

Most people only use 1 or 2 search engines in any given month.

There isn't much difference between men & women on this front.

Surprisingly, older people are more likely to use a variety of search services while younger people are more likely to stick with their one favorite. I would have guessed that to be the other way around.

Vote 18-24 year-olds (295)  25-34 year-olds (300)  35-44 year-olds (165)  45-54 year-olds (204)  55-64 year-olds (182)  65+ year-olds (77) 

Here is the geographic breakdown.

Vote The US Midwest (260)  The US Northeast (320)  The US South (374)  The US West (269) 

Here are stats by population density.

Vote Urban areas (608)  Rural areas (107)  Suburban areas (499) 

Here is data by income groups. No obvious pattern here either.

Vote People earning $0-24K (132)  People earning $25-49K (673)  People earning $50-74K (326)  People earning $75-99K (70)  People earning $100-149K (27) 

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