SearchCap: The Day In Search, May 22, 2012

May 22, 2012 at 5:00pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Provides Competitive Information In New Auction Insights Report

AdWords marketers’ days of regularly refreshing on all their keywords may be over — or at least that activity may not be quite so necessary. Google is releasing a new report — Auction Insights — that helps marketers understand how their ads stand, compared to others in the same auctions. “For a given keyword, the [...]

Just Because Someone Works At Google Doesn’t Make Them An SEO Expert

I had an interesting email hit my inbox, someone showing me how a Google employee was “100%” sure there had been no Penguin Update. There was, of course, and it’s a reminder that just because someone is a Googler, that doesn’t mean they know how Google Search works. Google has nearly 25,000 employees (according to [...]

How To Tweet What You Want, Because Content Matters

With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates. This is exactly why it’s more important than ever [...]

Former Yahoo Executive Pleads Guilty To Securities Fraud Charge Related To Microsoft Deal

The Search Alliance between Yahoo and Microsoft had some unintended beneficiaries (now casualties). Yahoo’s former senior director of business management, Robert Kwok, has pled guilty to conspiracy to commit securities fraud, after being accused that he told a mutual fund manager in July 2009 that the deal between Yahoo and Microsoft was imminent. Among its [...]

Link Building Tool Review: Link Prospector

Our link building tool review series continues today with Link Prospector by Citation Labs. A joint venture between Garrett French and Darren Shaw, Link Prospector is headquartered in Raleigh, North Carolina and has been online since February 2012. Garrett and Darren continue to add features to the tool, foreign-language support and an API are scheduled to [...]

5 Tips To Manage Your Multinational Social Media

One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you’ll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your social channels effectively is critical for search optimisation these days, so getting on top [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Google AdWords Auction Insights Reveals Who You’re Competing Against, Search Engine WatchGoogle Listing Name Servers Instead Of Web Address?, Search Engine RoundtableGoogle Webmaster Academy, Search Engine RoundtableSEO, Why You Are Doing it Wrong, Search Engine WatchThe Google AdWords Rotate Ads Workaround, Search Engine RoundtableIntroducing Webmaster Academy, Official Google Webmaster Central BlogPPC Basics – adCenter, an introduction, adCenter BlogWhat should I do if my competitors are using webspam techniques?, YouTube

Social Media

Video, Music & Image Search

Related Topics: SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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