How Did You Choose Your Primary Search Engine?

Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended.

the computer had a default selected

Men are more inclined to believe in superior relevancy, whereas women are more likely to use the default or what a friend recommends

the computer had a default selected

The youngest age group is easiest to influence with advertising or buying the default placement. 25 to 34 is more concerned about relevancy & older people are more likely to have it bundled with software than younger people are.

Vote 18-24 year-olds (289)  25-34 year-olds (309)  35-44 year-olds (151)  45-54 year-olds (186)  55-64 year-olds (167)  65+ year-olds (88)  the computer had a default selected

People out west tend to be more concerned with / driven by perceived relevancy. People in the midwest rely more on word of mouth. People in the south and north east are more likely to use the default.

Vote The US Midwest (236)  The US Northeast (317)  The US South (369)  The US West (268)  the computer had a default selected

Here is data by population density.

Vote Urban areas (612)  Rural areas (107)  Suburban areas (445)  the computer had a default selected

There doesn't appear to be any obvious correlations with age.

Vote People earning $0-24K (133)  People earning $25-49K (658)  People earning $50-74K (315)  People earning $75-99K (68)  People earning $100-149K (18)  the computer had a default selected

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