Join Free About Support Login 
Home Blog Pricing Community Training OverviewSEO Training
Pay Per Click Ads
Tracking Results
Website Credibility
Site Monetization
Videos & Audio
Marketing Tools
Interviews
Discounts
Tools Public Tools
Free Firefox Extensions
Keyword Tool
Analytics Tools
Keyword Research
Competitive Research
Pay Per Click Tools
Link Analysis
Rank Checkers
Members Only (Join Now)
Competitive Research
Local Rank
Website Health Check
Duplicate Content Checker
Domain Keyword Tool
Keyword List Comparison
SEO Site Planner
Hub Finder
Videos Home ? Blogs ? Aaron Wall's blog Gain a competitive advantage Today! Say What!? Previous Interview of Jonah Stein Next Review of Jim Boykin's Free Broken Link Tool Google Instant Answers: Rich Snippets & Poor Webmasters
Mar 18thby Aaron Wall0 comments posted in googlepublishing & media
This is a pretty powerful & instructive image in terms of "where search is headed."
It's a Yahoo! Directory page that was ranking in the Google search results on a Google Android mobile device.
Note the following
the page is hosted on Google.comthe page disclaims that it is not endorsed by Googlethe page embeds a Google search boxthe page strips out the Yahoo! Directory search boxthe page strips out the Yahoo! Directory PPC ads (on the categories which have them)the page strips out the Yahoo! Directory logoRecall that when Google ran their bogus sting operation on Bing, Google engineers suggest that Bing was below board for using user clickstreams to potentially influence their search results. That level of outrage & the smear PR campaign look ridiculous when compared against Google's behavior toward the Yahoo! Directory, which is orders of magnitude worse:Bing vs Google Google vs Yahoo! Directory editorial Uses user-experience across a wide range of search engines to potentially impact a limited number of search queries in a minor way. Shags expensive hand-created editorial content wholesale & hosts it on Google.com. hosting Bing hosts Bing search results using Bing snippets. Google hosts Yahoo! Directory results using Yahoo! Directory listing content & keeps all the user data. attribution Bing publicly claimed for years to be using a user-driven search signal based on query streams. Google removes the Yahoo! Directory logo to format the page. Does Google remove the Google logo from Google.com when formatting for mobile? Nope. ads Bing sells their own ads & is not scraping Google content wholesale. Google scrapes Yahoo! Directory content wholesale & strips out the sidebar CPC ads. search box Bing puts their own search box on their own website. Google puts their own search box on the content of the Yahoo! Directory. user behavior Google claimed that Bing was using "their data" when tracking end user behavior. Google hosts the Yahoo! Directory page, allowing themselves to fully track user behavior, while robbing Yahoo! of the opportunity to even see their own data with how users interact with their own listings.
In the above case the publisher absorbs 100% of the editorial cost & Google absorbs nearly 100% of the benefit (while disclaiming they do not endorse the page they host, wrap in their own search ad, and track user behavior on).
As we move into a search market where the search engines give you a slightly larger listing for marking up your pages with rich snippets, you will see a short term 10% or 20% lift in traffic followed by a 50% or more decline when Google enters your market with "instant answers."
The ads remain up top & the organic resultss get pushed down. It isn't scraping if they get 10 or 20 competitors to do it & then use the aggregate data to launch a competing service ... talk to the bankrupt Yellow Pages companies & ask them how Google has helped to build their businesses.
Update: looks like this has been around for a while...though when I spoke to numerous friends nobody had ever seen it before. The only reason I came across it was seeing a referrer through a new page type from Google & not knowing what the heck it was. Clearly this search option doesn't get much traffic because Google even removes their own ads from their own search results. I am glad to know this isn't something that is widespread, though still surprised it exists at all given that it effectively removes monetization from the publisher & takes the content wholesale and re-publishes it across domain names.
Published: March 18, 2012 PreviousInterview of Jonah SteinNextReview of Jim Boykin's Free Broken Link ToolNew to the site? Join for Free and get over $300 of free SEO software.
Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.
Already have an account? Login to share your opinions. Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more. An exclusive interactive community forum Members only videos and tools Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly Our customers love us! 
My Account username password Signup for FREE account 
SEO Community New Threads 
SEO Competitive Research SEO Book Keyword List Comparison Tool SEO Toolbar Google Rank Checker Top AdSense Keyword Lists Link Building 101 Google's Matt Cutts on Brands Sister Site
Visit PPC Blog, our new sister site focused on pay per click marketing.
Site MapBloggingBrief History of Search TechnologyBrief Summary of ContentsBuying SEO ServicesContent Management CopywritingDomainingInformation ArchitectureInternet Marketing toolsKeyword ResearchMonetizationLink BuildingOn Page OptimizationPage TitlesPay Per Click / AdWordsSearch Engines / GoogleSelling SEO ServicesSocial InteractionTracking ResultsUsabilityWeb DirectoriesWebsite CredibilityWebsite DesignWebsite HostingWhy Search is Such a Powerful Marketing Channel Related Posts Panda 2.5...and Youtube Wins Again Is the Huffington Post Google's Favorite Content Farm? Google Kills eHow Competitors, eHow Rankings Up I am Long Mahalo... Two Diametrically Opposed Google Editorial Philosophies Search as a Wedge to Influence & Corrupt Other Markets Google's Youtube Potentially Cloaking? Or VEVO Launch? Google Knol - Google's Latest Attack on Copyright Publishing Video Content is Easy Money How Google AdWords Ads Manipulate Google's Organic Search Results Recent comments NeonDog, Google DID ignore 3 hours 45 min ago sad but true 7 hours 13 min ago Thanks Marty, it'll be 16 hours 59 min ago great example James 18 hours 27 min ago simple 18 hours 54 min ago We got tanked too and managed to get Cutt's feedback on why! 22 hours 55 min ago Not Working 1 day 4 hours ago yup ... 1 day 4 hours ago Quite right 1 day 5 hours ago We're getting there 1 day 5 hours ago Tweet
Have a question? Join our training program today and get the Google rankings, search traffic, growth, and profits you deserve!
Not convinced? Try our free 7-day course for beginners. After viewing it we hope to see you join our community! Best of luck growing your business & we hope our site helps increase your rankings!
I'd like to learn more about: Link Building On-Site SEO Keyword Research Domain Names Tracking Results Site Architecture Website Monetization About SEO BookIn Short? We offer the #1 SEO training program. And it comes with tools, videos, a private member's forum, and so much more.
Home Join Blog Free SEO Tools SEO Glossary Community Training Videos Affiliates About Archives Support SEO Training Overview SEO Strategy PPC Tracking Credibility Monetization Video & Audio Premium SEO Tools Interviews Discounts SEO Toolbar Competitive Research Tool Rank Checker Keyword Suggestion Tool Keyword Comparison Keyword Domains Local Rank Hub Finder 
This website is powered by peanut butter, the cosmos, and you! :)
© 2003 - 2012 SEOBook.com
Email Address Pick a Username Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free. Learn More
We value your privacy. We will not rent or sell your email address.
No comments:
Post a Comment