With every new Google search algorithm update, marketing gurus,
search analysts, social media experts, and media start writing
obituaries for SEO industry. It has been so predictable that those who
understand SEO and its workings have stopped paying any attention. But
still a large community exists who believe in these doomsday warnings
and hide in their panic rooms. It seems neither the doomsday prophesiers
nor their ardent followers will be stopping anytime soon.
While SEO will change rapidly in next few years and probably will acquire a totally different face, its importance is not going to die anytime soon. Here are few reasons why SEO will continue to make impact and play an important role in the success of websites in the year 2012 and beyond.
SEO is effective: The truth is SEO continues to enable organizations to build their businesses, sell products and services. Dollar for dollar SEO is most effective Marketing Avenue when compared to traditional as well new media avenues. When even compared to PPC< SEO outperforms by a long distance. SEO is a proven marketing strategy. It worked in 2004 and is working in 2012 also. There are no indications or viable alternatives that can displace SEO
Search Engines updates: All search engines regularly update their algorithms. As algorithms are becoming more complex, they are changing even more rapidly and including even wider array of signal for ranking websites. Search industry is one of the most dynamic sectors in IT field and it takes more than just a casual interest to keep yourself updated. Just to make sense of it, we need dedicated SEO analysts. Website owners will always require SEO experts to follow Search engine updates, guidelines and best practices.
SEO increases exposure: Even if we concede SEO detractors' charge of SEO industry as being spammy, they will be first to admit that white hat SEO is an important arsenal when it comes to increasing a site's popularity or exposure. Not every site can have a great content to stand out from the crowd. SEO in such cases serve as any other advertising medium to spread the word about a product, business or service.
SEO applies to social media also: While till few years back, SEO consultants were primarily content with acquiring links, a changed internet landscape have forced them to include social media in their efforts. Search engines are now using social media signals in their algorithms. One big example is Google+. As long as SEO industry adapts itself to the changing landscape, it will continue to be relevant.
SEO encourages focus on UX: At its core, SEO is all about enhancing the usability and user experience (UX) of a website. A cursory look in to any search engines' guidelines will reveal that search engines are concerned with how well a website serves its role. A website needs to be relevant, useful, accessible and easy to navigate. And all these factors are also enunciated in any SEO book. SEO experts because of their practical experience know how usability can directly impact a website's performance.
A world still waiting to be conquered: While internet has spread to almost all parts of the world, the role of websites as business enhancers is still relatively untapped among huge populations. While we are focused on the western and developed nation, we forget that there is still a world outside our cozy confines which still hasn't used internet to its full potential. As such territories will continue to develop and adopt internet, SEO will remain relevant there.
While SEO will change rapidly in next few years and probably will acquire a totally different face, its importance is not going to die anytime soon. Here are few reasons why SEO will continue to make impact and play an important role in the success of websites in the year 2012 and beyond.
SEO is effective: The truth is SEO continues to enable organizations to build their businesses, sell products and services. Dollar for dollar SEO is most effective Marketing Avenue when compared to traditional as well new media avenues. When even compared to PPC< SEO outperforms by a long distance. SEO is a proven marketing strategy. It worked in 2004 and is working in 2012 also. There are no indications or viable alternatives that can displace SEO
Search Engines updates: All search engines regularly update their algorithms. As algorithms are becoming more complex, they are changing even more rapidly and including even wider array of signal for ranking websites. Search industry is one of the most dynamic sectors in IT field and it takes more than just a casual interest to keep yourself updated. Just to make sense of it, we need dedicated SEO analysts. Website owners will always require SEO experts to follow Search engine updates, guidelines and best practices.
SEO increases exposure: Even if we concede SEO detractors' charge of SEO industry as being spammy, they will be first to admit that white hat SEO is an important arsenal when it comes to increasing a site's popularity or exposure. Not every site can have a great content to stand out from the crowd. SEO in such cases serve as any other advertising medium to spread the word about a product, business or service.
SEO applies to social media also: While till few years back, SEO consultants were primarily content with acquiring links, a changed internet landscape have forced them to include social media in their efforts. Search engines are now using social media signals in their algorithms. One big example is Google+. As long as SEO industry adapts itself to the changing landscape, it will continue to be relevant.
SEO encourages focus on UX: At its core, SEO is all about enhancing the usability and user experience (UX) of a website. A cursory look in to any search engines' guidelines will reveal that search engines are concerned with how well a website serves its role. A website needs to be relevant, useful, accessible and easy to navigate. And all these factors are also enunciated in any SEO book. SEO experts because of their practical experience know how usability can directly impact a website's performance.
A world still waiting to be conquered: While internet has spread to almost all parts of the world, the role of websites as business enhancers is still relatively untapped among huge populations. While we are focused on the western and developed nation, we forget that there is still a world outside our cozy confines which still hasn't used internet to its full potential. As such territories will continue to develop and adopt internet, SEO will remain relevant there.
Enovabiz Solutions is a Web Design Company India
offering Website Design services, Web Development, ASP.Net development,
Cloud Computing, Multimedia, Brochure Design and Logo Design. Our SEO consultants also offers and online marketing at very affordable prices.
Article Source:
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