Some say that advertising has always been about the blatant
promotion to the extent of make believes and lies. But it is only
advertising by which a man would know as what he wants and what his
heart covets for. This is the reason that no matter how we classify
"advertising," it will remain an important component of any business
organization. Interpreting the word, it is form of communication that
persuades or encourages the viewers, readers or the listeners to take
some new action. The purpose is to increase the consumption of the
products and services and thereby increase the sales.
Advertising's approach revolutionized with this progressive era. Now, there are millions of competitors and the need to have a unique identity has grown manifold. It has gone on to become a separate industry having their set of norms. Today, advertisement is based more on statistics, the approach on the taste of the generation and the purpose on the targeted consumer.
The Egyptians were the first people to actually implement separate components for promotion of events or products. They used the papyrus and the wall posters to announce about events. Proclaiming about political campaigns was already an ongoing method in Pompeii and ancient Arabia. Painting walls or rocks came to be an effective medium in Asia, Africa and South America.
The turn of the century saw the theory of advertising undergoing change. The promotion would now also include awareness about the product, knowledge, preferential choice, conviction and purchase. The advertisement can either portray message that leads the consumer to the desired end state or understand the benefit of the product.
The mediums adopted for this platform is unlimited. From the rocks, to walls to billboards and television, and the latest being the Internet, advertising has been part of our history ever since. The principle encapsulated in any advertisements is the clearly designed, precise information about the product. The information would aesthetically appeal and persuade the target audience to arrive at the decision which is desired by the advertiser. The aim of advertisements is to increase the sales. The adverts would speak about the important features of the product. It would also state the benefits that the consumer would derive from it.
Advertisements can also be about propagating information to the masses. It can also be related to social events, contents, employment news and others. The Internet has furthermore emerged as the perfect medium. It is popular, faster and not bound by the geographical locations. It is the job of the marketing managers who would conceptualize the special events and market accordingly. The marketers collaborates a theme, with precise content, text and images to give information which would retain the consumers.
Whatever be the product, it is essential to be able to market them. The idea is to create awareness, a unique identity that allows the customers retain the message in the propaganda.
Advertising's approach revolutionized with this progressive era. Now, there are millions of competitors and the need to have a unique identity has grown manifold. It has gone on to become a separate industry having their set of norms. Today, advertisement is based more on statistics, the approach on the taste of the generation and the purpose on the targeted consumer.
The Egyptians were the first people to actually implement separate components for promotion of events or products. They used the papyrus and the wall posters to announce about events. Proclaiming about political campaigns was already an ongoing method in Pompeii and ancient Arabia. Painting walls or rocks came to be an effective medium in Asia, Africa and South America.
The turn of the century saw the theory of advertising undergoing change. The promotion would now also include awareness about the product, knowledge, preferential choice, conviction and purchase. The advertisement can either portray message that leads the consumer to the desired end state or understand the benefit of the product.
The mediums adopted for this platform is unlimited. From the rocks, to walls to billboards and television, and the latest being the Internet, advertising has been part of our history ever since. The principle encapsulated in any advertisements is the clearly designed, precise information about the product. The information would aesthetically appeal and persuade the target audience to arrive at the decision which is desired by the advertiser. The aim of advertisements is to increase the sales. The adverts would speak about the important features of the product. It would also state the benefits that the consumer would derive from it.
Advertisements can also be about propagating information to the masses. It can also be related to social events, contents, employment news and others. The Internet has furthermore emerged as the perfect medium. It is popular, faster and not bound by the geographical locations. It is the job of the marketing managers who would conceptualize the special events and market accordingly. The marketers collaborates a theme, with precise content, text and images to give information which would retain the consumers.
Whatever be the product, it is essential to be able to market them. The idea is to create awareness, a unique identity that allows the customers retain the message in the propaganda.
Janet Milano had been analyzing search engine marketing
when she was also reviewing how advertising plays a role in the
business. She was determined that advertising was more than blatant
promotion and lies. It is a subtle form of art that persuades, retains
and thereby increases the sales.
Article Source:
http://EzineArticles.com/?expert=Janet_Milano
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